Barbie was inarguably one of the big winners at San Diego Comic-Con this year, but not just in terms of box office numbers. Walking the show floor on any given day, you’d be hard pressed to make it more than five minutes without seeing a Barbie cosplay, echoed from some direction by an enthusiastic “Hi Barbie!”
Of course, it wasn’t all the same Barbie. Greta Gerwig’s film, like the dolls it’s based on, offered a whole slew of costume options, just from the trailer alone. (In fact, most Barbie cosplayers TheWrap encountered admitted they hadn’t seen the film yet). And attendees took full advantage of those options.