CBS Research Chief Breaks Down ‘Secret Sauce’ Behind Post-Strike Ratings Bump | Exclusive

Ratings

The network dominates the spring season with wins six nights a week from shows like “Tracker,” “NCIS” and “Young Sheldon”

Justin Hartley as Colter Shaw in "Tracker" (Darko Sikman/CBS)

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Go here for more information.

Coming out of a ratings low prompted by last year’s Hollywood strikes, broadcast networks have successfully regained their linear audience — and CBS is leading the charge.

Since the start of the spring season, CBS has scored the biggest primetime audience among the four major broadcasters for six nights a week, according to Nielsen most current data from Feb. 12 through April 14, TheWrap can reveal exclusively.

“Linear is growing, streaming is growing gangbusters — all of it together is growing — and it’s really about the shows,” CBS Research Chief Radha Subramanyam told TheWrap exclusively.

Loree Seitz

Loree joined TheWrap as a reporter in 2022 after interning at the publication during the summer of 2021. Loree has covered entertainment, film and television for TheWrap and has reported on the media industry and the cable news beat. She has also written for MovieMaker Magazine, where she interned in 2020.

Comments

One response to “CBS Research Chief Breaks Down ‘Secret Sauce’ Behind Post-Strike Ratings Bump | Exclusive”

  1. cadavra Avatar
    cadavra

    You’re overlooking a very salient fact. CBS has long had the reputation of being the “Old People Network,” but some years ago Nielsen confirmed that those over 50 were now the largest consumers of broadcast programming. So why would CBS chase the generations that only watch TikTok? Our money is just as good as theirs, if not better, and they darn well know it. “The Demo” belongs in a museum along with carbon paper and phone books.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.