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Ratings for the women’s NCAA tournament continued to soar as Sunday’s championship game stood as the most-watched women’s college basketball game on record.
The matchup between Iowa and South Carolina brought in 18.9 million viewers across ABC and ESPN, according to Nielsen live-plus-same-day data, and peaked at a viewership of 24.1 million, boosting the game to rank as the second most-watched non-Olympic women’s sporting event ever on U.S. television, behind only the 2015 Women’s World Cup final.
Viewership for the Sunday game, which saw the South Carolina Gamecocks defeat the Iowa Hawkeyes 87-75, was up 89% from the 2023 national championship game, and saw a whopping 285% increase from the 2022 game.
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