In the lead-up to its biggest premium event of the year this weekend, WrestleMania, WWE’s television ratings are up in the key 18-49 demographic compared with the first quarter of last year, the company shared Monday. That’s despite the ongoing decline in the viewers of traditional TV as audiences shift to new platforms.
“Friday Night SmackDown” on Fox is one of the strongest performers, largely thanks to Dwayne “The Rock” Johnson making an extended comeback starting at the beginning of the year. The show averaged 892,000 total viewers in the 18-49 demo through March 22, up 15% from last year. Johnson is set to team up with Roman Reigns against Cody Rhodes and Seth Rollins in his first extended matches in more than a decade, when he wrestled John Cena at 2013’s WrestleMania.
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