With just four episodes out, the inaugural season of “Deal or No Deal Island” has reached nearly 24 million viewers across NBC, Peacock and other digital platforms, TheWrap can exclusively reveal.
The competition show, hosted by Joe Manganiello, has grown from its average live-plus-same-day linear viewership of 2.5 million total viewers to reach 4.6 million viewers when accounting for multiplatform viewing within a week of viewing. That’s up 83%, marking the biggest multiplatform delayed viewing increase in total viewers for any NBC unscripted show in five years.
“Deal or No Deal Island” also saw growth in the key broadcast demo among adults 18-49 after initially debuting to an average demo viewership of 371,000.
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