Paramount’s “IF” began its box office run Thursday with $1.75 million from preview screenings at 3,325 locations.
As the first family film in theaters since “Kung Fu Panda 4” back in March, “IF” will try to fill up matinee screenings this weekend with strong word-of-mouth from parents and kids. In early PostTrak returns, general audiences and kids gave the film a 4.5/5 in surveys, with parents giving it a 5/5. Critics were less impressed with a 52% Rotten Tomatoes score.
“IF” marks a new stage in the partnership between Paramount and writer-director John Krasinski. In addition to helming this film, he is also a producer on “A Quiet Place: Day One,” a spinoff to the horror hit “A Quiet Place” he directed in 2018 along with its 2021 sequel.
Leave a Reply