As recently reported, Paramount+ is considering joining forces with another streaming service, and one of the names in contention is WBD’s Max. This is just the latest headline in a series of recent moves in the streaming industry toward consolidation. Paramount, amid its merger negotiations with Skydance, made clear it is interested in finding a streaming partner. Earlier, the company had floated the idea of combining with Peacock, but that has not materialized.
In fact, Paramount+ looks late to the party. Max announced a streaming bundle with Disney+ and Hulu, which, considering the total demand for all content on these platforms, would make the mega bundle a market leader, surpassing even Netflix.
Leave a Reply