‘FAST Is Now’: Why Free Ad-Supported TV Is Rising | Video

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Click here for more information.

In the ongoing battle for streaming supremacy, a surprising contender has emerged in the form of FAST channels — free ad-supported streaming television, a hybrid of the new and the old.

According to Pluto TV’s global SVP and head of consumer marketing Valerie Kaplan, FAST isn’t the future, it’s the present tense.

“I think FAST is now,” Kaplan told TheWrap’s co-executive editor Adam Chitwood during a panel titled FAST Forward Thinking: Innovations and Strategies in Ad-Supported Streaming Wednesday at TheGrill, the publication’s annual business conference.