Live Entertainment Experts Connect Success of Taylor Swift and Beyonce to Fans’ Desire for a ‘Shared Emotional Experience’

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Live Entertainment experts and executives unpacked the cultural success of Taylor Swift’s Eras tour and Beyoncé’s Renaissance tour — both of which dominate the zeitgeist and will likely soon do the same at the box office — at TheGrill 2023.

At the panel, titled “Redefining Live Entertainment: Presented by Gerber Kawasaki” fostered a conversation between Co-Owner and Chief Development Officer of Mycotoo Fri Forjindam, President and CEO of Gerber Kawasaki Ross Gerber, Head of Music Marketing at WME Levi Jackson and President and Chief Distribution Officer of Kevin Hart’s multi-platform media company Hartbeat Jeff Clanagan moderated by TheWrap’s co-executive editor Adam Chitwood.