Takeaways From CinemaCon 2024: Not Enough Movies, Too Much Testosterone

No way around it — this is going to be a painful year at the box office. The hope in the room (and there was some) is really about 2025 and 2026

LAS VEGAS, NEVADA - APRIL 11: Dwayne Johnson speaks onstage at the Walt Disney Studios Presentation during CinemaCon 2024 at The Colosseum at Caesars Palace on April 11, 2024 in Las Vegas, Nevada.
Dwayne "The Rock" Johnson at CinemaCon 2024 (Credit: David Becker/WireImage)

It’s going to take another year to break out balloons and bubbly to celebrate the return of the theatrical business after COVID and two Hollywood strikes, but at least there’s a halo over the horizon. That said, CinemaCon 2024 made clear that the studios don’t have enough movies to satisfy theater owners this year — and what they do have feels uneven.

There’s some good work coming up: Universal’s “Wicked” at Christmas will be incredible. Disney’s “Kingdom of Planet of the Apes,” coming next month, looks otherworldly. Bong Joon-ho’s “Mickey 17,” in which Robert Pattinson keeps dying and getting cloned, from Warners, looks insane in the best possible way. 

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