Cannes Lions: AI Chatter – of Both Fear, Optimism – Replaces Brands Buzz at the 2024 Ad Fest

There is no question that AI has been the “topic du jour” at this year’s international gathering

Elon Musk attends "Exploring the New Frontiers of Innovation" conversation during Cannes Lions 2024
Elon Musk attends "Exploring the New Frontiers of Innovation" conversation during Cannes Lions 2024 (Credit: Marc Piasecki/Getty Images)

CANNES – There is no question that AI has been the “topic du jour” at this year’s Cannes Lions advertising festival, but with such a plethora of different voices on the Croisette — think everyone from hip-hop stars to tech nerds — it’s hard to know what the takeaway is.

Needless to say, there is both fear and optimism around the rapid development of this revolutionary, industry-shifting technology.

For billionaire entrepreneur and X owner Elon Musk, there’s a 10–20% chance that AI creates a global disaster, as he discussed on stage here. And newspapers are history. Author and guru Deepak Chopra used the fest to present his AI digital twin and the dawn of AI well-being.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.