CANNES – A new study on the use of artificial intelligence in the arts found that 81% of creatives believe AI will benefit their work, but a majority 71% agreed that regulation of the new technology is a primary concern.
The study, titled “AI Takes Center Stage: The Real-Time Impact of AI in Creative Media & Marketing,” polled 500 creative professionals and was presented Thursday at Cannes Lions by United Talent Agency‘s research and strategy division, UTA IQ.
AI continued to be a major topic at this year’s Cannes Lions advertising fest after it made its debut at the 2023 edition of the ad world’s biggest gathering.
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