Apple Debuts ‘Apple Intelligence’ AI Feature With ChatGPT Integration 

The tech giant will offer OpenAI chatbot functions for free, without the need to create an account

Apple Inc. logo on a window somewhere
NEW YORK, NY – JUNE 17: The Apple logo is displayed at the Apple Store June 17, 2015 on Fifth Avenue in New York City. The company began selling the watch in stores Wednesday with their reserve and pick up service. Previously the product could only be ordered online. (Photo by Eric Thayer/Getty Images)

Apple unveiled its plans for AI technology Monday, launching “Apple Intelligence,” which includes a partnership with OpenAI to integrate ChatGPT into the tech company’s products. Some key differences from existing generative AI tools that Apple emphasized included doing more processing on computer and phone devices without sending personal information elsewhere, as well as added privacy when information is sent to its servers.

At Apple’s annual Worldwide Developers Conference, the tech giant announced its AI integration plan, adding machine learning intelligence capabilities across the company’s product offerings. The company is also integrating OpenAI’s ChapGPT into Siri and other apps, powered by OpenAI’s GPT-4o and other generative AI models.

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