The Tao of ‘Bluey’: The Magic of the Show That Captivates Both Kids And Parents

The second most popular TV show in all of streaming for 2023 wasn’t a blockbuster Netflix series or a quirky sitcom or even a long-running procedural. It was a cartoon about a blue dog with an Australian accent who delights in playing with her sister, mother and father.

“Bluey”, which airs in 160 countries, is a global phenomenon that American viewers spent 43.9 billion minutes streaming on Disney+ in 2023, according to Nielsen’s streaming ratings — eclipsed only by “Suits” with 57.7 billion. That’s all the more impressive given that “Bluey” is doled out in seven-minute episodes. Roughly 1,160 hours of “Bluey” exist now compared to more than 8,000 hours of “Suits.”