Hallmark is rebranding its streaming service to Hallmark+.
The new streamer, transformed from what was formerly known as Hallmark Movies Now, will launch in mid-September and will make the network’s wide selection of original movies available to stream, as well as new scripted and unscripted series.
With plans starting at $7.99 a month or $79.99 per year, Hallmark+ subscribers will experience ad-free viewing, plus benefits and rewards like monthly coupons, free unlimited eCards, shopping rewards and surprise gifts. The streamer will see a price hike, with subscription plans for Hallmark Movies Now currently starting at $5.99 a month or $59.99 per year.
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