‘The Boys’ Showrunner Eric Kripke Says Amazon Asked for Digital Product Placement: ‘No Thanks, but We’re Definitely Making a Joke About It’

Amazon approached the team behind “The Boys” about doing product placement in the series where a product can be digitally switched depending on who the person watching it is, writer Eric Kripke tweeted Sunday.

“Y’know, custom digital product placement is a real thing, you guys,” he wrote. “Amazon pitched it to us for #TheBoys, we said no thanks, but we’re definitely making a joke about it in Season 4. Then we did.”