The Roku docuseries “Fight Inc.” follows boisterous UFC CEO Dana White and his team, along with several of the Ultimate Fighting Championship’s fighters, as the mixed martial arts promotion celebrates its 30th anniversary. White spoke with TheWrap about the show, which digs into how fights get built — and what happens when injuries, personal problems and controversial comments get in the way.
Finding an audience in the streaming era
White was first installed as CEO in 2001 when his friends Lorenzo and Frank Fertitta acquired the UFC, making his move from managing fighters to running the promotion. He led the sport’s comeback, with reality series “The Ultimate Fighter” playing a vital role in popularizing MMA and the company.
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