How ‘Drag Race’ EPs Pursue Their ‘Click and Mortar’ Strategy With New Physical WOW Destination

Hollywood Boulevard is a popular tourist and industry destination known for such iconic landmarks including the Walk of Fame, Madame Tussauds, the TCL Chinese Theatre and the newly renovated Egyptian Theatre, to name a few.

And now World of Wonder, the media company behind unscripted hits “RuPaul’s Drag Race” and “Million Dollar Listing,” as well as documentaries including “The Eyes of Tammy Faye” and “Stonewall Outloud,” is expanding its physical presence on the block with a multi-functional space that includes a gallery, theater, store and production space.

TheWrap recently caught up with World of Wonder cofounders Fenton Bailey and Randy Barbato to talk about the company’s expanding “click and mortar” strategy.