Cole Strain is the vice president of measurement products at Samba TV, a WrapPRO partner. For more from Samba TV, visit its website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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‘Shogun’ Is a Bona Fide Breakout Streaming Hit | Charts
The FX/Hulu series becomes one of the few non-Netflix series to nab back-to-back No. 1s
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Data & Analysis
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‘Shogun’ Slays The Competition at No. 1 on Streaming Top 10
Hulu, Apple TV+ and Max all claimed one spot on the otherwise Netflix-dominated list
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Millennials Are Swooning for ‘Love Is Blind’ Season 6 | Charts
Netflix’s buzzy reality series got a boost in the weekly streaming Top 10 after going viral, and millennial households are over-indexing by 10%
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‘Oppenheimer’ and ‘Masters of the Air’ Break Through Netflix-Dominated Streaming Top 10 | Charts
Netflix’s true crime doc “Lover, Stalker, Killer” landed the No. 1 spot
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‘Mr. & Mrs. Smith’ Shoots Up Streaming Top 10 | Chart
Black households over-indexed by 52% on the new Amazon series starring Donald Glover and Maya Erksine
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‘Bluey’ Lands Rare Spot on Streaming Top 10, ‘Reacher’ Reclaims No. 1 | Charts
Meanwhile, the Emmys broadcast climbed to No. 2 on the linear chart
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‘Ted’ Series Debuts on Streaming Top 10 Amid Record Weekend for Peacock
Harlan Coben’s Netflix thriller “Fool Me Once” notches second week at No. 1
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Harlan Coben Thriller ‘Fool Me Once’ Lands Netflix No. 1 on Streaming Top 10 | Charts
Amazon’s “Reacher” dropped from the top spot, while Denzel Washington thriller “The Equalizer 3” made a massive streaming debut
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‘New Year’s Rockin’ Eve with Ryan Seacrest’ Lands ABC No. 1 Telecast During Holiday Week | Chart
Meanwhile, “Reacher” muscled out the competition for another week atop the streaming Top 10
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Netflix Dominated Streaming in the Second Half of 2023
Samba TV analyzed the second half of the year for major trends and insights in streaming and broadcast television
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‘Rebel Moon’ Is Over-Indexing With Black and Hispanic Households | Charts
The first installment in Netflix’s sci-fi saga launched at No. 3 on the streaming Top 10, while “Reacher” muscled “Leave the World Behind” out of No. 1
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Movies
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‘Leave the World Behind’ Holds Off ‘Barbie’ and ‘Reacher’ to Win Streaming Top 10 | Charts
“Reacher” is over-indexing with Baby Boomers, while “Barbie” is a hit in high-income households
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TV
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Obama-Produced Netflix Thriller Leads Streaming Top 10 | Charts
“Leave the World Behind,” “The Super Mario Brothers Movie” and “Family Switch” sweep Top 3 spots for Netflix
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Eddie Murphy’s New Christmas Movie Leads Streaming Top 10 | Charts
“Candy Cane Lane” took the #1 spot — one of just two slots that didn’t go to Netflix this week
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Macy’s Thanksgiving Day Parade Lands NBC No. 1 Telecast During Holiday Week | Charts
Netflix’s Adam Sandler-led animated film “Leo” took the top streaming spot
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News
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