BET Awards 2024 Score 3 Million Viewers Across 10 Paramount Networks, Up 10% From Last Year

Performances from Will Smith, Victoria Monét and Tyla boosted the ceremony to rank as the most-watched cable awards show of the year

Will-Smith
Will Smith performs at the 2024 BET Awards in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

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The 2024 BET Awards saw a double digit uptick in viewership when compared to last year.

Airing from approximately 8 p.m. to 11:26 p.m. on Sunday, June 30, the BET Awards scored 3 million total viewers across 10 Paramount-owned networks — including BET, Logo, Comedy Central, MTV, VH1 and Nickelodeon, among others — according to Nielsen live-plus-same-day figures.

That’s up 10% from last year’s BET Awards, which drew in a cross-platform viewership of 2.8 million viewers. The show, which featured performances from Will Smith, Victoria Monét and Tyla, was the day’s most-watched program across TV and ranks as the most-watched cable awards show this year.

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