Disney Tops Nielsen’s Media Distributor Gauge for 2nd Consecutive Month With 11.4% Share

The cross platform tool introduced in April also saw The Roku Channel break into the top 10

June 25, 2024 @ 5:00 AM

Baylan Skoll (Ray Stevenson) and Ahsoka Tano (Rosario Dawson) duel in "Ahsoka" (Credit: Lucasfilm)

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The Walt Disney Company topped Nielsen’s Media Distributor Gauge for the second consecutive month in May with the largest share of TV viewing among all distributors at 11.4%.

Rounding out the rest of the top five were YouTube (9.7%), NBCUniversal (9%), Paramount (8.8%) and Warner Bros. Discovery (8.1%). Netflix ranked sixth at 7.6%.

Fox posted the largest month-over-month increase in share of total TV viewing, climbing from 6.1% in April to 6.4% in May. The growth was spurred by its free ad-supported streaming service Tubi, which accounted for a platform-best 1.8%

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