Universal is moving the release of “Wicked: Part 1” up by five days to November 22, putting it in theaters the weekend before Thanksgiving.
Insiders at the studio say that the move is being done to help build word-of-mouth ahead of the critical holiday weekend, with fans of the “Wizard of Oz” prequel Broadway musical hopefully building post-release buzz that will draw in families and general audiences the following weekend and well into December.
“Wicked” will now hit theaters alongside Paramount’s “Gladiator II,” a film that is unlikely to have significant audience overlap with the musical as it is a sequel to Ridley Scott’s violent sword-and-sandals epic.
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